Privacy Policy
Elkane Letters is committed to being clear about the information it collects when you read this publication and how that information is used. This policy describes our data handling approach in plain language, in accordance with the UK GDPR and the Data Protection Act 2018.
Who We Are
Elkane Letters is an independent editorial publication focused on everyday wellness practices, with particular attention to rest patterns, evening routines, and their long-term influence on energy balance and body composition.
Elkane Letters is an independent editorial publication. It is not affiliated with any commercial, governmental, or institutional body. The publication is operated from:
For the purposes of UK data protection law, Elkane Letters is the data controller for personal information collected through this publication.
Information We Collect
Information you provide directly
When you use the contact form on this site, you provide your name, email address, and a written message. This information is used solely to respond to your enquiry. It is not added to any marketing list or shared with third parties without your explicit consent.
Information collected automatically
When you visit pages on this publication, standard web server logs record certain technical data. This may include your IP address (in anonymised form), the pages you visited, your approximate geographic region (country or city level), the time of your visit, and the type of browser and device you used. This data is used in aggregate form to understand readership patterns and improve the publication.
Where you have consented to analytics cookies, additional behavioural data may be collected via Google Analytics. This remains aggregated and does not identify you as an individual. For details see our Cookie Policy.
Information we do not collect
Elkane Letters does not collect payment details, national identity numbers, passport or document numbers, biometric data, or data about health status beyond what is voluntarily shared in a contact message. The publication does not create user accounts and does not require registration to access content.
How We Use Information
Information collected by Elkane Letters is used for the following purposes only:
- — To respond to messages submitted via the contact form.
- — To understand aggregate readership patterns and improve editorial decisions.
- — To maintain the security and availability of the publication's pages.
- — To comply with applicable legal obligations under UK law.
We do not sell, rent, or share personal information with third parties for commercial purposes. We do not use personal information to build profiles, make automated decisions, or target advertising.
The legal basis for handling contact form data is your consent, given when you choose to submit a message. The legal basis for server log data is our legitimate interest in operating a secure and functional publication. The legal basis for analytics data (where applicable) is your consent, given through the cookie banner.
Retention Periods
We retain information for the minimum period necessary for the purpose for which it was collected. The following retention periods apply:
| Data Type | Retention Period |
|---|---|
| Contact form messages | Up to 24 months from receipt, then deleted |
| Server access logs | Up to 90 days, then automatically purged |
| Analytics data (aggregated) | Up to 26 months (Google Analytics default) |
| Cookie consent preferences | 12 months from the date of consent |
If you request deletion of information you have provided, we will action that request within thirty days and confirm in writing. Where we are required to retain information for legal compliance reasons, we will inform you of the relevant period.
Your Rights
Under UK GDPR you have the following rights with respect to your personal information:
- — Right of access. You may request a copy of the personal information we hold about you.
- — Right to rectification. If information we hold is inaccurate, you may request that it be corrected.
- — Right to erasure. You may request that personal information be deleted, subject to any overriding legal obligation to retain it.
- — Right to restrict processing. You may ask us to pause use of your information in certain circumstances.
- — Right to object. Where processing is based on legitimate interests, you may object to that processing.
- — Right to withdraw consent. Where processing is based on consent (for example, analytics cookies), you may withdraw that consent at any time without affecting the lawfulness of earlier processing.
- — Right to complain. You may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have not been respected.
To exercise any of these rights, write to us at [email protected]. We will respond within one calendar month of receipt.
Policy Updates
This privacy policy may be revised periodically to reflect changes in how Elkane Letters operates, changes in applicable law, or changes in the services used by the publication. The revision date at the top of this page is updated whenever a material change is made.
We encourage periodic review of this policy. Continued use of the publication after a revision does not constitute waiver of any right available to you under applicable law. If you have questions about any change, write to [email protected].
This policy is governed by the laws of England and Wales. Any disputes arising from this policy are subject to the non-exclusive jurisdiction of the courts of England and Wales.